Pump.fun Livestreams Pay Creators Millions, But at What Cost?

Key Points

• Pump.fun livestreams pay creators over $2M daily
• Tokens spike to $10M+ market caps during streams
• Critics highlight token crashes post-stream
• Platform rivals Twitch, Kick, and Rumble in activity

Pump.fun livestreams are shaking up the crypto world, giving content creators a new way to monetize, and fast. The platform, which allows users to launch and trade tokens instantly, now supports livestreams where creators can promote their tokens in real time. The results? Nothing short of explosive.

Few remember how early the $LIVE guy was to Pump Fun streaming last November

His coin ran to $45M and he burned $400k of it live

If he had the same price action today he would’ve made millions in fees

Instead he burned his tokens and couldn’t make any money off it pic.twitter.com/bMAhGmx6R2

— Clemente (@Chilearmy123) September 13, 2025

Since reintroducing its livestream feature in April 2025, Pump.fun has seen tokens skyrocket during live broadcasts. Some tokens have hit market caps of $10 million or more during a single stream.

The LIVE token, for instance, jumped to $45 million at its peak, riding the wave of stream hype.

This isn’t just about token prices, it’s a growing media ecosystem. According to Pump.fun’s co-founder Alon, the platform has already surpassed Rumble in average concurrent livestreams and now commands 1% of Twitch’s and 10% of Kick’s market share. That’s a major milestone for a crypto-native app.

already flipped Rumble in terms of average number of concurrent live streams

currently inching at ~1% of Twitch’s market share and ~10% of Kick’s market share

we’re nibbling on their lunch and COMING FOR MORE

— alon (@a1lon9) September 13, 2025

The appeal? It’s all about revenue. Creators on Pump.fun livestreams can earn up to 0.95% of trading fees from their token’s activity. With daily trading volume regularly topping $1 billion, payouts are massive.

Recent data from Dune Analytics shows daily creator earnings have jumped from $250,000 to over $2 million, with some days even crossing $3 million.

Crazy things happening on @pumpdotfun…

I’ve streamed every day for 2 years. Today I made more in 2 hours than I have in 2 years streaming on YT/X/ABS.

Also hit 10k followers here on x, so a MEGA thank you to you guys. Especially the people who have tuned in the whole way. 🙏… pic.twitter.com/uEINBtd9gU

— hudah.slam ⚡ (@Hudah_Idiot) September 14, 2025

Crypto influencers on X (formerly Twitter) are catching on. Many are announcing plans to launch tokens and go live, eager to tap into this lucrative new model.

“Streaming is a great angle and they have the muscle to onboard big streamers,” said Abdul, Head of DeFi at Monad.

It’s clear that Pump.fun livestreams are becoming a serious new frontier in crypto market content and token distribution.

this is the incorrect read on ccm

people like investing in people. thats why people spend billions on twitch/kick donations and subs per year, this is why people get excited when Kai Cenat shouts them out on stream, this is why people keep up with the drama between creators like… https://t.co/QuUgyYeb6M

— lefty (@leftcurvemaxing) September 15, 2025

Pump.fun livestreams spark analyst warnings

However, the explosive growth of Pump.fun livestreams has also brought serious concerns.

Analysts are warning that most tokens promoted during livestreams experience sharp price declines once the stream ends. In many cases, tokens crash by 70% or more within hours. This has raised questions about the sustainability of the model.

I think the current issue with streaming as a meta is that it’s just a shitcoinifcation of the concept.

99% of these tokens can’t sustain value outside of pumping while the stream is live and nobody wants to park liquidity in assets with no supply control beyond the initial…

— boot (@lowercaseboot) September 15, 2025

KOL Boot, a known crypto analyst, stated that 99% of Pump.fun tokens lack real supply control or long-term utility. Without tools like staking, governance, or treasury management, there’s little reason for holders to stick around once the initial hype fades.

The current setup benefits streamers over holders, leading to what some are calling “monetized pump-and-dumps.” Boot emphasized the need for value loops, mechanisms that encourage users to reinvest, support liquidity, and hold tokens beyond the live session.

Content moderation is another problem. In 2024, Pump.fun had to suspend livestreams due to racist and fascist content appearing on the platform. Although the feature relaunched in April 2025, critics argue that content controls remain weak, which could attract regulatory heat.

If Pump.fun livestreams aim to compete with Twitch or Kick, they’ll need to ensure a safer and more sustainable environment, for both creators and communities. Similar concerns were raised during the Thorchain hack and other platform-related crises, showing how quickly trust can be lost.

Inside the creator economy of Pump.fun livestreams

Beyond the token spikes and trading volume, Pump.fun livestreams are building a new kind of creator economy in Web3.

Unlike traditional streaming platforms where monetization is driven by ads or subscriptions, Pump.fun livestreams let creators earn directly from market activity.

In the last 24h, creators have made over $2.5M on pumpfun. Here’s how this works:

Pumpfun recently introduced Project Ascend and roughly increased creator payouts by 10x.

Creators can launch tokens, natively stream and now receive up to 0.95% of trading fees.

Post fee… pic.twitter.com/xc8jfmlQeK

— Freaz7 (@freaz7) September 14, 2025

Each time someone buys or sells a token, the creator receives a cut of the trading fees. This incentivizes creators to build community engagement, entertain viewers, and actively promote their projects.

Freaz7, Web3 Lead at Mythical Games, noted that some streamers have earned over $100,000 in just a few days. In one extreme case, a single creator made $64,000 in 24 hours, just from token fees generated during a stream.

Pump.fun Creator Earnings. Source: Dune – Techtoken

That level of earning potential is attracting influencers from both crypto and traditional content spaces. For many, it’s the first time they can monetize attention without sponsorships or brand deals.

But this model still has major gaps.

Right now, Pump.fun livestreams mostly reward short-term hype. Creators have little obligation to develop long-term roadmaps for their tokens. And while that might be fine for meme culture, it raises questions about whether Pump.fun livestreams can build lasting creator ecosystems.

To fix this, some experts are proposing upgrades:

• Implementing token locking mechanisms to reduce sell pressure

• Requiring liquidity commitments from creators

• Adding DAO governance models to give communities decision-making power

If Pump.fun can evolve its model beyond speculation, it could lead the next wave of tokenized entertainment. It might even rival platforms like Circle’s USDC in creating stable, trusted crypto infrastructure for creators.

“You’re not just watching the content, you’re financially participating in it,” said analyst Adam from Dune.

As we’ve seen with the recent SEI price surge, attention-driven token momentum can be massive, but it must be managed with care. The lines between content, community, and capital are blurring, and Pump.fun livestreams are right at the center of it.