EasyBitcoin App Promises Cheap Bitcoin Access for All

Key Points

• EasyJet founder Stelios Haji-Ioannou launches EasyBitcoin App
• Built in partnership with regulated crypto exchange Uphold
• Offers 1% welcome bonus and 4.5% APY on USD balances
• Aims to make Bitcoin investing affordable and mainstream

Billionaire entrepreneur Stelios Haji-Ioannou, the man behind the low-cost airline EasyJet, is now venturing into crypto with the launch of the EasyBitcoin App. The move extends his famous “easy” business philosophy, making services cheaper and more accessible, into the fast-growing world of digital assets.

The EasyBitcoin App is being rolled out in partnership with Uphold, a regulated global crypto exchange. By doing so, it combines a trusted infrastructure with a well-known consumer brand, aiming to build confidence among new retail investors.

Haji-Ioannou has already expanded his “easy” brand into more than 350 ventures, from gyms and coffee shops to car rentals and waste management. Now, with EasyBitcoin, he is applying the same model to cryptocurrency: affordability, simplicity, and mass accessibility.

“For too long, investing in Bitcoin has felt like an exclusive club, out of reach for the general public with very high transaction costs,” he explained during the app’s unveiling.

The EasyBitcoin App is designed with incentives to attract beginners:

• Low transaction fees compared to major rivals like Coinbase and Kraken

• A 1% welcome bonus for first-time users

• 4.5% APY on USD balances, making it attractive for savers who want to park their money in-app

Uphold CEO Simon McLoughlin believes these features address the hesitation many newcomers face. “The rewards structure of the EasyBitcoin App is the perfect draw for that huge segment of the population that knows about Bitcoin but hasn’t taken the plunge,” he said.

JUST IN: BILLIONAIRE STELIOS HAJI-IOANNOU, EASYJET OWNER, SAYS TRUMP’S SECOND ELECTION HAS MADE #BITCOIN “COMPLETELY MAINSTREAM”

HE JUST ANNOUNCED LAUNCHING HIS OWN BTC COMPANY. HUGE 🔥 pic.twitter.com/ipUOF3kM0T

— The Bitcoin Historian (@pete_rizzo_) September 8, 2025

Bitcoin Goes Mainstream With Easy Access

The timing of the EasyBitcoin App launch could not be more significant. Bitcoin reached an all-time high of $124,128 in August 2025 before sliding almost 10% amid market volatility.

Similar price shocks, such as the 41.5M Solana hack earlier this year, highlight both the opportunities and risks in the crypto sector.

Despite these setbacks, investor interest remains strong, and easy-to-use platforms are becoming vital for onboarding new users.

💥BREAKING:

EasyJet owner and billionaire is launching his own Bitcoin company.

This is massive! pic.twitter.com/wZA2SUtajI

— Crypto Rover (@rovercrc) September 8, 2025

Haji-Ioannou argues that high costs and complexity have held back wider adoption. By simplifying the process and offering tangible incentives, the EasyBitcoin App could help Bitcoin shift from a speculative asset into a practical, everyday investment choice.

“This isn’t just about technology; it’s about financial empowerment and making Bitcoin a practical investment option for all,” Stelios noted. His vision is to normalize Bitcoin investing in the same way EasyJet normalized affordable air travel across Europe.

The broader political and economic backdrop also supports this move. In the United States, lawmakers have advanced a measure for a Strategic Bitcoin Reserve, with the Treasury Department tasked to study custody and cybersecurity processes.

JUST IN: 🇺🇸 Congress introduces bill directing the Treasury to outline a plan to custody Bitcoin acquired by the Federal government, including BTC held in the Strategic Bitcoin Reserve 👀 pic.twitter.com/LXfonTNGey

— Bitcoin Magazine (@BitcoinMagazine) September 8, 2025

Importantly, White House crypto adviser David Sacks clarified the reserve would rely on seized assets, not taxpayer funds,

a development that could indirectly boost public trust in Bitcoin-related platforms like the EasyBitcoin App.

At the same time, Eric Trump has been vocal about crypto’s momentum, telling an audience in Seoul that adoption is nearing a breakthrough and predicting “explosive” growth in the next 12–18 months.

He also positioned Bitcoin as a hedge against real estate and traditional finance, ideas that echo the goals behind Stelios’s new platform.

Excited to share that @UpholdInc has partnered with easyGroup, the creators of easyJet, to launch @easyBitcoinapp powered by Uphold!

After 16 years of market data, there is a strong case that Bitcoin may be one of the best savings technologies ever invented.

The easyBitcoin app… pic.twitter.com/TTPHO3Ze1X

— Simon McLoughlin (@SMcLoughlin00) September 9, 2025

Competing in a Crowded Crypto Market

While the EasyBitcoin App carries the weight of a strong brand name, it faces an uphill battle in a crowded and competitive market.

Established crypto exchanges like Coinbase and Kraken already dominate the U.S. and European markets, while fintech platforms such as Robinhood, Revolut, and PayPal offer crypto access within broader financial ecosystems.

The differentiator for the EasyBitcoin App lies in its combination of affordability and branding. Stelios’s “easy” philosophy has historically succeeded by undercutting competitors on price while making services straightforward for mass-market adoption.

If this formula works in crypto, it could force larger platforms to rethink their pricing models.

Moreover, loyalty and familiarity with the Easy brand could provide a unique entry point. Many customers who once flew EasyJet or used other “easy” services may now be more inclined to try EasyBitcoin because they associate the brand with affordability and reliability.

Still, success will depend on how effectively the EasyBitcoin App communicates trust, especially at a time when stablecoin launches like USDD on Ethereum and major DeFi rallies such as the 167% MYX Finance surge are drawing attention.

At the same time, NFT-driven moves like the Ripple CTO’s token launch show how innovation can rapidly shift investor sentiment. By anchoring itself on low fees and reliability, EasyBitcoin must carve out a niche that balances safety with accessibility.

By partnering with Uphold, Stelios is clearly betting that a regulated backbone will provide the credibility needed to stand out and attract first-time Bitcoin buyers.

Against a backdrop of record-breaking Bitcoin prices, shifting regulations, and growing mainstream interest, the EasyBitcoin App emerges as an ambitious attempt to bring crypto investing into the hands of ordinary people.

If Stelios Haji-Ioannou manages to replicate his airline success in digital assets, the future of Bitcoin could indeed become much “easier” for the masses.