Key Points
- 7 top apps now live inside ChatGPT, including Spotify & Canva
- Developers get SDK to build and integrate apps into chats
- Apps are interactive, smart, and respond to real-time prompts
- OpenAI promises monetization and privacy safeguards ahead
OpenAI is completely changing how we use AI with its latest update—Apps Inside ChatGPT.
Starting this week, users can interact with major apps like Spotify, Canva, Booking.com, Coursera, Zillow, Figma, and Expedia right inside their ChatGPT chats. No switching tabs. No extra logins. Just simple, fast commands in a conversation.
The announcement came during DevDay 2025, OpenAI’s annual developer conference, where CEO Sam Altman introduced the new feature as the next step in building a smarter, more useful assistant.
“We want ChatGPT to help people get things done faster, smarter, and in a way that fits their everyday needs,” Altman said.
This means you can now type, “Figma, turn this sketch into a diagram,” or “Coursera, teach me about machine learning,” and ChatGPT will instantly connect you to those apps in real time.
You can now chat with apps in ChatGPT. pic.twitter.com/T9Owi3POim
— OpenAI (@OpenAI) October 6, 2025
The shift brings ChatGPT from being just a powerful chatbot to becoming a fully integrated productivity platform. With Apps Inside ChatGPT, OpenAI is making digital tasks simpler and more seamless than ever before.
This shift mirrors broader AI trends across tech, including Google’s AI Plus plan and Microsoft’s push with Anthropic into AI Copilot tools, both of which aim to integrate intelligent assistants directly into user workflows.

Image Credits:Zillow – Techtokens
Apps SDK, Real-Time UI & New Monetization Model
With the launch of Apps Inside ChatGPT, OpenAI is also releasing a developer preview of its Apps SDK. This toolkit lets developers build apps that plug directly into ChatGPT, offering everything from dynamic visuals to real-time interactions.
The new system is built on OpenAI’s Model Context Protocol (MCP), which connects external data sources directly to ChatGPT. This means apps can now:
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Render interactive UI within the chat
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Trigger actions and responses based on user intent
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Pull content in real-time from verified data sources
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Display videos and graphics embedded into the chat itself
In a demo, Zillow’s app allowed users to ask for apartment listings using natural language. ChatGPT responded with a map and apartment options, which users could explore further, all within the chat.
OpenAI just turned ChatGPT into an app platform. You can now use Canva, Spotify, Coursera, and more directly in chat—no context switching, no tabs. The OS of AI is here#OpenAIDevDay #ChatGPT #AI pic.twitter.com/5kEF70POZ3
— Cybernews (@CyberNews) October 6, 2025
Even smarter? ChatGPT will suggest apps automatically. Ask for a party playlist? You’ll get the Spotify app ready to go. Searching for a design layout? Canva pops up. These examples highlight the full potential of Apps Inside ChatGPT, creating a richer user experience.
For developers, this isn’t just a tech upgrade, it’s a distribution revolution. Apps now live where users already are, integrated directly into conversations and daily workflows.
🚨 Breaking: OpenAI just dropped Apps in ChatGPT and it’s bigger than Plugins ever were.
ChatGPT is now becoming an app platform.
You can literally talk to Spotify, Canva, or Zillow right inside your chat.
Here’s why this is a massive deal ↓ pic.twitter.com/m0UuzWXkeX
— God of Prompt (@godofprompt) October 7, 2025
This type of integration is already impacting other platforms. For example, NBCUniversal’s new deal with YouTube highlights how media companies are embedding AI and content tools directly into user environments.
Privacy Questions Loom Over Widespread Integration
As exciting as Apps Inside ChatGPT may be, it also raises important questions around data privacy and app transparency.
When a user engages with an app through ChatGPT, how much information does that app get? Is it just the current prompt, or does it include full conversations? OpenAI says developers must collect only the minimum data required and remain fully transparent about permissions.
🔥 The End of Apps As We Know Them
OpenAI just launched apps inside ChatGPT.
Not plugins. Not extensions. Actual apps you can talk to.Imagine saying:
→ “Spotify, make a playlist for my Friday party.”
→ “Zillow, show me homes under $600k near Austin.”
→ “Canva, turn my… pic.twitter.com/kQWOoC0uS1— Pascal Bornet (@pascal_bornet) October 7, 2025
But the fine print is still vague. With apps accessing real-time data and possibly personal accounts, there’s growing interest in how OpenAI will enforce these rules.
Trust will be critical for wide adoption of Apps Inside ChatGPT, especially as more sensitive services like healthcare, finance, or legal advice start building apps.
Another potential concern: competition between apps. What happens when multiple companies offer similar services, like DoorDash vs. Instacart? Will some apps be promoted more than others? While OpenAI says user experience comes first, there’s speculation that paid placements could follow.
The issue of gatekeeping and platform bias isn’t new. We’ve seen similar concerns recently when Apple removed the IceBlock app, raising questions about fairness and developer access in closed ecosystems.
Despite these unknowns, the general response has been overwhelmingly positive. The tech community sees Apps Inside ChatGPT as a major leap toward more natural, AI-powered digital tools.
How Apps Inside ChatGPT Will Change Daily Life
The beauty of Apps Inside ChatGPT lies in its ability to simplify tasks we do every day, without jumping between tabs, copying links, or managing logins.
Planning a vacation? ChatGPT can pull up flights from Expedia, show hotel options via Booking.com, and help visualize your itinerary with Figma—all in one place.
Need to learn something new? Ask ChatGPT and the Coursera app can start a lesson on the spot.
Looking for an apartment? Just describe your budget and preferences, and Zillow’s app will deliver results directly into your conversation. You can even click on a listing, view images, or request more info—all without leaving ChatGPT.
Future apps, including Uber, AllTrails, and DoorDash, will further expand the ecosystem. Soon, ordering dinner, calling a ride, or finding a hiking trail could be as simple as sending a message.
These experiences will make ChatGPT feel more like a digital assistant with real powers, not just a chatbot. That’s the core promise behind Apps Inside ChatGPT, to turn conversations into actions.
It’s all part of a broader movement across tech to make AI more useful and visible. Even companies like Intel, pushing its Arc GPUs, are finding ways to position themselves in the AI-powered future.
OpenAI has clearly set the stage for a new app ecosystem, built right inside your everyday conversations. Whether you’re booking a trip, learning a new skill, or designing a graphic, Apps Inside ChatGPT aims to make the entire process faster, smarter, and easier.
As more developers join in and new apps roll out, expect this feature to quickly become one of the most powerful ways to interact with digital tools in 2025 and beyond.





